There’s a lot to consider when designing a poster for your NYC business, from visual hierarchy to coloring, graphics, copy and more – but before you get started, you’ll need to decide on the perfect poster size for your needs.
One of the most popular ways to advertise your brand and convey a message to potential customers, posters can be vibrant, attention grabbing, informative and instructive. Whether you’re advertising an upcoming event, showcasing a new product, or simply adding a touch of personality to your space, choosing the right size and format is crucial.
In this guide we’ll take a look at the most common poster sizes available to choose from, from small tabloid notices all the way up to large and impactful movie posters. At Unique Print NY we can accommodate every standard poster size out there, as well as any custom shapes, dimensions and finishes your business requires to make your message really stand out. Check out some of the digital print works we’ve done for our customers.
What are the Most Common Poster Sizes?
The world of poster printing offers a variety of dimensions, but a few stand out as widely popular.
- 11″ x 17″ (Small, or tabloid) – This compact size is ideal for smaller announcements, notices, or window displays.
- 18″ x 24″ (Medium) – A versatile choice, this size works well for informational posters, event promotions, menus, or showcasing artwork in medium spaces.
- 24″ x 36″ (Large, or standard) – The most common poster size packs a visual punch and is suitable for eye-catching presentations, trade show displays, or grabbing attention in high-traffic areas.
- 27″ x 40″ (Extra large, or movie poster) – As the name suggests, this size is commonly used for movie posters but can also be effective for showcasing large images to passers by or for presenting a lot of detailed information.
What is a Common Ratio for Poster Dimensions?
Many common poster sizes follow a specific aspect ratio, which refers to the proportional relationship between the width and the height of the poster. An aspect ratio of 1:1 describes a perfectly square poster, for example.
There are two widely used ratios in poster printing, though at Unique Print NY we make it possible to print in unusual or bespoke dimensions when the situation calls for it.
- 2:3 – This aspect ratio creates a rectangular shape often used for poster and canvas printing, appearing in poster sizes like 18″ x 24″ and 24″ x 36″
- 3:4 – This ratio is commonly found in photography and is slightly closer to a square shape, appearing in common poster sizes like 27″ x 40″
Understanding the most common aspect ratios helps ensure your chosen size complements the content you want to display. Better still, knowing which aspect ratio you want allows you to start designing your poster before you’ve decided on a size.
Example Poster Sizes
Now that we’ve covered some of the most common poster sizes and aspect ratios, let’s take a look at some specific use cases for each size. This should help you decide on the poster size that’s best suited to your message.
Movie poster: As we mentioned earlier, 27″ x 40″ is the standard size for movie posters. This size allows for impactful visuals and the clear presentation of titles, credits, and other important information you might be obliged to include.
Concert poster: Eye-catching visuals are key for concert posters. Sizes like 18″ x 24″ or 24″ x 36″ are popular choices, offering enough space for band names, dates, and venue details while remaining visually appealing.
Subway posters: No prizes for guessing where this common size of poster can be spotted. Typically measuring either 40” x 60” or 46” x 67”, subway posters are usually commercial and used to advertise new products and businesses.
These are just a few examples. When deciding on a poster size you should consider the specific information you want to convey, but also your intended viewer. How far from the poster will they be standing? And will they be passing by or hanging around?
When to Work with a Print Shop for Poster Projects
Partnering with Unique Print NY early on in your poster project offers several advantages:
High-quality printing: We utilize advanced printing techniques that ensure vibrant colors, sharp details, and durable materials for long-lasting posters.
Variety of paper stocks: At Unique Print NY you can choose from different paper types like glossy, matte, or even weatherproof options to best suit your poster’s purpose and environment.
Large format printing: Need a truly attention-grabbing poster? Unique Print NY has a range of large format printing options, allowing you to create truly impressive displays.
Design and finishing touches: We can guide you from design to delivery, offering advice on graphics and copy to help you create a visually compelling poster. We can provide finishing touches to enhance the overall look and protect your poster.
At Unique Print NY we understand the challenge of standing out in the visually hectic backdrop of the city. Partner with us on your poster project and we’ll help you decide on the perfect poster size and aspect ratio, so that your next campaign drives real results.
Steve Hogarty
