Running a business in New York can be hard and confusing. Why is tax filing earlier for businesses vs. personal taxes? What kind of marketing should I be doing to attract more customers? How do I keep a competitive edge as more businesses come into my neighborhood?
We wish we can give you all the answers to your business but the one thing we certainly can do is simplify which type of digital print to choose for your marketing collateral.
Whether you’re a startup in Brooklyn, a corporate giant in Manhattan, or a local business in Queens, here’s a simple guide into the differences between pamphlets vs. brochures vs. flyers vs. leaflets.
That way you can focus on the other essential things to run your business.
If you need some inspiration, check out these digital prints we did for our customers.
Pamphlets
A common denominator between all successful NYC businesses seems to be their abilities to storytell. Whether it’s about a business’s mission or an upcoming product release, pamphlets serve as a great medium to communicate stories.
Pamphlets provide a succinct and catchy medium as they’re usually printed as single-sheet documents with a key message on each sheet. With dimensions usually around 8.5 x 11 inches or 5.5 x 8.5 inches, it gives enough space for some storytelling but not too much for your audience to have to read through.
Brochures
Brochures are perfect for when you need to present detailed information accompanied by beautiful imagery. Think about what your company offers and if you need to present it in a visually appealing way, definitely consider using brochures.
The standard dimensions for brochure ranges from 8.5 x 11 inches to 11 x 17 inches, providing ample space for engaging content and captivating imagery.
Flyers
According to some studies, did you know humans have a shorter attention span than goldfish? This can make it a real challenge for your business to tell its story or promote its products.
We’re not saying that the type of digital print will solve this challenge. However, choosing the right type of print certainly won’t hurt.
You could have guessed it, but flyers will be your digital print of choice when you need something to grab attention quickly and convey information to your audience without overwhelming them. Flyers come in various dimensions but a standard size is 8.5 x 11 inches or 4 x 6 inches.
Similar to flyers, leaflets could also be a good choice. But bear in mind that leaflets are usually double-sided prints and contain a bit more information than flyers.
How Unique Print NY Can Help
As a NYC business, we know how important it is to effectively speak to your audience. Bookmark this page for the next time you need a simple guide to choosing the right digital print for your marketing collateral.
Remember, the effectiveness of your marketing also comes down to the design and through it, showcasing your understanding of your target audience.
We’re here to help you navigate the design and production of your digital prints so that your audience clearly understands your story.
Adam Greenberg
